{"id":2788483,"date":"2026-02-11T10:50:00","date_gmt":"2026-02-11T09:50:00","guid":{"rendered":"https:\/\/www.tiroleredles.at\/?page_id=2788483"},"modified":"2026-02-11T10:50:00","modified_gmt":"2026-02-11T09:50:00","slug":"therese-fiegl-visionary-between-agriculture-and-craftsmanship","status":"publish","type":"page","link":"https:\/\/www.tiroleredles.at\/en\/therese-fiegl-visionary-between-agriculture-and-craftsmanship\/","title":{"rendered":"Therese Fiegl \u2013 Visionary between agriculture and craftsmanship"},"content":{"rendered":"

Therese Fiegl<\/strong> is a passionate networker, idea generator, and visionary who has been bringing regional projects to life for decades. She is driven by a desire to promote regional interests and to preserve and develop traditional crafts and customs. With her keen sense of tradition and innovation, she succeeds in preserving old knowledge, utilizing regional resources, and finding and creating authentic, high-quality products. Her work always involves building bridges between talented producers, who often have a special story behind them, and consumers who appreciate something unique.<\/p>\n

The Bauernkiste<\/strong> \u2013 pioneering work in Tyrol
\nIn 1997, the graduate agricultural economist founded BAUERNKISTE, a direct marketing platform for farm products from Tyrol. It was one of the first of its kind and is still successful today. Regional food is delivered directly to your home \u2013 fresh, seasonal, and without middlemen. This benefits not only consumers, who receive high-quality products, but also the farmers, who set their own prices and are fairly remunerated. Bauernkiste combines regionality, short transport routes, and waste avoidance into a sustainable overall concept.<\/p>\n

Tiroler Edle<\/strong> \u2013 Sustainable chocolate with regional character
\nJust a few years after the Bauernkiste was created, TIROLER EDLE was developed in collaboration with chocolatier Hansj\u00f6rg Haag from Landeck. This chocolate combines milk and cream from Tyrolean Grey cattle with selected regional ingredients such as plums, cranberries, and mint. The cocoa comes from Ghana, where it is harvested by hand and paid for at above-average fair prices. This benefits both Tyrolean farmers and producers in Africa. A lot of manual labor goes into every bar. TIROLER EDLE stands for conscious, high-quality food production.<\/p>\n

Further projects and the concept store<\/strong>
\nThe BAUERNKISTE and TIROLER EDLE were followed by further ideas: Tiroler Reine Seifen (Tyrolean pure soaps), Tiroler Edler Edelbr\u00e4nde (Tyrolean fine spirits) and finally \u201cTiroler Edles\u201d \u2013 a concept store in Innsbruck’s old town. Today, Therese Fiegl’s various projects come together there. The store combines delicacies, handicrafts, and little treasures from North, South, and East Tyrol, making the diversity of the region visible and tangible.<\/p>\n

Approach and mission<\/strong>
\nFiegl’s projects are united by a clear approach: respect for people, animals, and the environment. \u201cQuality over quantity\u201d is her motto. She wants to bring as many high-quality, healthy products from the region to people as possible, while creating fair conditions for everyone involved. What began as an idea in Thaur has now become a success story that extends far beyond the borders of Tyrol\u2014driven by passion, innovation, and a deep awareness of sustainability.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Therese Fiegl is a passionate networker, idea generator, and visionary who has been bringing regional projects to life for decades. She is driven by a desire to promote regional interests and to preserve and develop traditional crafts and customs. With her keen sense of tradition and innovation, she succeeds in preserving old knowledge, utilizing regional […]<\/p>\n","protected":false},"author":600,"featured_media":368,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2788483","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/pages\/2788483"}],"collection":[{"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/users\/600"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/comments?post=2788483"}],"version-history":[{"count":1,"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/pages\/2788483\/revisions"}],"predecessor-version":[{"id":2788484,"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/pages\/2788483\/revisions\/2788484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/www.tiroleredles.at\/en\/wp-json\/wp\/v2\/media?parent=2788483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}